New Comprehensive Guide Demystifies the Business, Design, and Marketing Steps Needed to Turn Finished Manuscripts into Successful Books

WESTON, FL — Industry veteran and publishing consultant Tina Koenig announces the release of her newest authority guide, How to Self-Publish Like A Pro: A Comprehensive Guide for Writing, Publishing, and Promoting Your Book. Published by XpressPress, this step-by-step roadmap empowers authors to navigate the complex landscape of self-publishing, avoid costly pitfalls, and treat their writing as a sustainable business.

Drawing from decades of experience in publicity, graphic design, and author consulting, Koenig provides practical, clear-eyed strategies for every stage of the publishing timeline—from structuring legal entities, setting up author infrastructure, and securing domain names, to executing professional cover designs and building long-term marketing funnels.

“Publishing a book is a marathon that requires project management, business discipline, and strategic promotion,” says Koenig. “My goal with this guide is to give independent writers the tools, training, and honest direction they need to make intelligent, creative, and financial decisions along their path to publication.”

Key highlights of the book include:

  • The Business of Writing: Step-by-step instructions for forming an author entity, managing accounts, securing EINs, and navigating tax and legal liabilities.
  • Organized Publishing Systems: Tried-and-tested digital file organizational methods to streamline book launches, publicity assets, and author workflows.
  • Path-to-Market Guidance: Straightforward assessments to help authors decide whether to pursue traditional agent representation, work with small presses, or launch via Print-on-Demand (POD) platforms like KDP and IngramSpark.
  • Effective Promotion & Launch Plans: Actionable strategies for author branding, website creation, email list growth, and post-launch book sales.

How to Self-Publish Like A Pro is now available for purchase globally on Amazon in both paperback and eBook formats.


Availability & Purchase Links


About the Author

Tina Koenig is an author, technologist, and promoter who has guided numerous writers through traditional publishing, hybrid publishing, and self-publishing pipelines. Through XpressPress, she helps authors format, brand, and launch their books while building strong media foundations. Learn more about her at http://www.tinakoenig.com

About XpressPress

XpressPress is an independent publishing imprint and author services provider based in Weston, Florida, dedicated to producing high-quality non-fiction guides, literary works, and educational media for creative professionals.