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HELP/FAQ

Why should I choose Xpress Press?

Since our internet debut in 1995, many marketing and PR support services have opened and shut their virtual doors. Although you, the client, may not understand the differences between the various PR services, we make it our job to know the differences. We offer flexible scheduling, personal service, and value-oriented pricing.

Our staff will help you through the production and marketing process and advise you on how to achieve the best blitz for your buck. Experience counts, and we have plenty.

Our company uses email push, satellite, and web-based technologies to distribution news releases to reporters. We carefully read all material before it is sent. We maintain phone lines so you can call to discuss your story before it is sent. When you run a story with Xpress Press, you work with a dedicated team of media professionals who understand the media and how they work.

Our clients’ stories have been placed with many trade related publications as well as marquee news organizations including ABC World News Tonight, C/net, The Chicago Tribune, CNN, The Los Angeles Times, Internetnews.com, Newsbytes News Network, The New York Times, PC Magazine, Reuters Health, USA Today, the Washington Post, Yahoo Net Events, and hundreds of other technology and Web-based news sources.

Clients include media organizations, leading medical and scientific institutions, software companies, authors and publishing companies, Web-based and conventional businesses worldwide.

I need assistance writing a press release or other content.

If you’re new to the PR process, our excellent writing team can assist in the editing or writing of a press release. We’re also happy to proofread, write, or polish any other content that’s needed by your organization. We work with clients worldwide including North America, Europe and Asia. Assignments can be turned around in as little as 24 hours if necessary.

Where is my press release distributed?

Our client press releases are distributed via leased Associate Press newswires plus internet aggregation technology, email, RSS and other methods as requested by reporters and news organizations. Press releases reach journalists and editors working for newspapers, financial news organizations, think tanks, trade magazines, consumer magazines, network and cable television stations, and radio stations as well as freelance writers and bloggers.

Additionally, all our press releases are SEO coded and archived online to maximize web visibility for indexing by thousands of search engines and Web sites ranging from Google News, Yahoo! News, MSN, Reuters, Forbes, Entrepreneur and AOL to special interest online outlets and blogs. All press release distributions are coded to reach trade or industry specific sources.

Please inquire about targeted media lists for your desired media market. Press releases can be sent within the U.S. and internationally.

How do I format my press release for distribution?

The best way to format your release is by reviewing some of the press releases hosted on the XpressPress.com website. For the best distribution value, keep the word count of your story to under 400 words including the headline and any contact information.

Can I send a logo or photograph with my press release?

Sending photographs via wire services is cost prohibitive for many of our clients. As an alternative, we suggest clients build online newsrooms to host media assets that can accompany news stories. Since most press release are now delivered electronically, we also suggest clients include in-line hyperlinks to locations online where bloggers and reporters can download images and graphics to accompany a story. For an additional fee, Xpress Press will host company logos, screen shots and other images on our servers so they can be included within the online version of your release.

How do I track placements of my press release and media coverage?

The majority of our clients use free services such as Google Alerts which will send links to stories where your company or product is mentioned. Before sending a press release, we recommend setting up an account with Google and then activate the free “Google Alerts” (http://www.google.com/alerts) service.

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Many of our clients will set up alerts comprised of the company name, keywords, or headlines used in press releases. Keep in mind that some print publications do not use press releases for months after receiving them so it pays to keep the alerts arriving for several months after sending a release. Google Alerts only tracks online mentions and not print mentions.

Track breaking news for publicity opportunities! Google alerts may also be used to enhance your PR efforts. For example, let’s say you are an expert on addiction. Create a Google Alert for the word “addiction,” “drinking” and any other other key words related to your topic. The minute a story breaks on that topic, Google will send you a link. You can then send a press release and contact newspapers, radio and television stations in that market and let them know you’re available to comment on the topic.

What other services do you provide?

As part of your campaign to build online visibility and credibility, Xpress Press will host press releases, photos, and other content that is not distributed to media for a nominal fee. Additionally, we can provide training in Facebook Fan Page set-up, social networking, and other platforms that help build online visibility. For information on these and other services, see our additional services tab or contact us by phone.