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The Society of Digital Agencies Launches Its Annual Survey that Forecasts the Next Directions in Digital Marketing Worldwide

Orlando, FL – Oct. 6 – The Society of Digital Agencies (SoDA) has launched this year’s annual survey that forecasts trends in digital marketing. Feedback and insights are published in SoDA’s Digital Marketing Outlook 2011 (DMO) which provides digital marketing projections and includes budget allocations, types of work, analysis, commentary and opinions from markets across the world.

Last year’s survey findings were overwhelmingly accurate and predicted that digital marketing initiatives would increase despite a worldwide economic downturn. With 45% of respondents indicating social networks and applications as a priority last year, what will be the primary focus for digital agencies in 2011?

To find out, participate in this year’s DMO survey at:


The survey will take approximately 10 minutes to complete. Click the above link to begin the survey. If you are not taken directly to the survey, please copy the link and paste it directly in your web browser.

Questions focus on agency experiences, projects, and plans for digital marketing. All participants will receive a copy of the report when published, as well as an invitation to an exclusive read-out of the results.

SoDA’s Digital Marketing Outlook 2011 is the only source for industry produced forecasting that is not from a single company or agency. The Marketing Outlook’s data is international in scope and includes responses and insights from organizations large and small, with varied project types. Last year’s DMO survey polled 1,000 executives from major global brands, traditional and digital advertising agencies, vendors and service providers as well as corporate in-house brand managers and freelancers.

About SoDA

SoDA was established in 2008 with the mission to advance the digital marketing industry internationally through events, best-practice education initiatives, and knowledge sharing. Since that time it has expanded internationally to include 45 agencies around the globe. For more information, visit


Source: Society of Digital Agencies (SoDA)


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